The Bridge to Social Media

It's been going on like this for days.

Gayle, our Lower School Admissions Associate (some title, right?), has decided to single-handedly crusade for full social media awareness at Children's Prep. I admire her. I sit in on Webinars with her from FinalSite and Whipple Hill and Blackbaud. I talk about Twitter with her. I explain it the best I can understand it (although who really knows if that's good enough). We talk about LinkedIn and Facebook. We e-mail the Alumni Director (Alumni Directors always seem on top of this stuff). She tells us what she has been doing. She suggests maybe making admissions pages that are similar to her Alum pages. But Gayle doesn't like that.

I know what Gayle wants. I get it. She's not much older than me (and I'm not very old). If she could be the school and update current students and parents as well as prospective families about when she eats, sleeps and holds open houses, she would. But she's not quite sure how to go about that, and I'm not quite sure she should be the school.

"We have a Communications Director for this," I suggest to her. Although Gayle knows as well as I that by Communications, they mean Print Communications. Par for the course in independent schools. We don't even have anyone that actively monitors our Wikipedia page. Lord knows how the information got up there. I fix it from time to time, but it's more casual than anything else.

Gayle sighs. "I just wish we could, you know, already be there."

"So few schools are there...wherever there is. The bar keeps raising. I mean, the bar is at iTunes U at this point. And we can barely maintain our Moodle."

She nods. "It's just, like, other schools are already doing this. The Greene School has a dedicated webmaster who keeps all their social media in order."

"Don't worry about the Greene School. Parents don't come here for our Facebook page as much as Parents don't go to Greene for their campus." I sit for a second and think. That was the correct phrasing. I hope. Ugh. Probably not. Greene has an ugly campus. That's what you need to know.

"I suppose. What should we Twitter about?" She looks down at the Macbook in front of us. We created a Twitter account and now it is begging us to tell it what we are doing.

"I'm not sure. They're mowing the lawn outside..."

Gayle laughs and her forehead relaxes. "It's funny, it feels more serious than it actually is."

"It is serious. Just not...totally serious. Being relaxed and social is serious."

"Yeah. Serious business." She types.

A great day to study on the Great Lawn with your friends!

Socially relaxing seriously. Right.